The history with the LEGO company begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to begin a business reselling his wood toys door to door in his town of Billund, Denmark. He known as his new company « Lego » – a combination of two Danish phrases, « leg godt, » which ensured « play very well. »
In 1958, the company’s founder, Godtfred Kristiansen, patented a system just for coupling the plastic stones that would afterward become generally known as LEGO « Automatic Binding Bricks. inches The invention allowed LEGO to make more diverse and sophisticated toys.
Following that, LEGO extended it is offerings and began to focus on both small children. It released a places to take your kids line of « Minifigures » in the mid-1970s that included human figures with posable arms, and in addition marketed jewelry sets for young girls.
A further expansion in 1979 saw the creation of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, between other well-known themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching packages featuring the X-wing jet fighter and FASTEN Fighter.
Seeing that the company grew, it required to increase its ability to bring in new products quickly and efficiently. To this end, it hired management consultant Jorgen Vig Knudstorp.
He helped the organization cut down on inventory and reduce development time. He encouraged the business to build relations with major toy firms, including Target, Wal-Mart and Toys ‘R’ Us.
This individual also introduced LEGO Strategies, an online community where enthusiasts could give plans for new Profano sets they will wanted to look at produced. This kind of allowed LEGO to test the appeal of new suggestions and gain feedback just before committing to these people.